University/Institution:
Emerson College Location:
Massachusetts, USA / Emerson College 120 Boylston Street Boston, MA 02116-4624 USA 617-824-8500
Contact:
617-824-8600,
Web site:
http://admission.emerson.edu/admission/undergraduate/academics/marketing_communication.cfm Admision Requirements:
Admission for Emerson College is competitive. The most important criteria is the high school academic record (quality and level of the classes, average GPA, and grade trends) and SAT-I (average of 1140) or ACT tests. The committee also considers the personal statement, talents, work experience, the letter of recommendation, and extracurricular activities . International students must take the TOEFL and get a minimum score of 550 or better (213 or better on the computer-based TOEFL). Students must submit the application form, as well as an application supplement.
Basic Information (Description):
The BS in Communication Marketing offers students the opportunity to study humanities, social sciences, and a professional education with an emphasis on marketing communication. Students get academic training in web design, writing press releases, planning of promotional events, and practical experience with professionals in the area and case studies. Finally, graduates build a personal portfolio that documenting their experience in advertising and public relations campaigns. Students are required to take courses in: Marketing, Advertising, Public Relations, Consumer Behavior, among others.
Degree:
Bachelor's Degree